OK. Don't like any of those? You tell me. What title would you assign to someone who defends the Star & Buc Wild Show's daily morning deluge of black self-hate? What do you call someone who brushes aside the complaints, the petitions and the protests from the black community?

After protesters recently picketed Power 99's offices in Bala Cynwyd, Morrill defended the Star & Buc Wild Show in the Daily News, saying that it "draws attention to and makes listeners aware of the very issues that are destroying our community."

Please, Ms. Morrill. I'm not buying it. From one journalist to, well, whatever you are, this show isn't about raising folks' awareness of violence. The people — especially the children who live in Philadelphia's urban neighborhoods — don't have to be taught to recognize prejudice and hate. They live with it daily.

And it's hardly within the mission of a community-minded radio station to teach children how to call people "spics," "sluts" and "ass-lickers."

But Morrill defends the abuse that former record producer Troi Torain — aka, "Star" — heaps on his regular cast of characters, as they play out the stereotypes in this modern black minstrel show.

"Star's multicultural cast includes a Latino male, a white liberal female, a gay conservative African-American male and others who give the program a diversity of opinion," says Morrill.

That "white liberal female" character that Morrill refers to is actually known on the show as "White Trash Helene." Yeah, a nitwit, redneck slut. That's who I want representing thoughtful women. And black women are especially loathed. Star builds his daily shtick on the backs of "niggers, bitches and hoes."

So what would you call a "news director" — as a woman, as a black person — who defends Torain's attacks on other African-American women?

As a journalist, at least as a former one, Morrill has undoubtedly noticed that, in fact, Torain's hate is not all that inclusive, that Star is not an equal-opportunity offender.

Last year, it may be recalled, when the show offended East Indians just once by calling one a "rat-eater," the station apologized, and even pulled the program for a day. Since then, East Indians have been off-limits.

So no "rat-eaters" for Star. And also no "kikes." Because, for some reason, Jews also escape Star's lash, even if "whitey" is often a target of Torain's attacks. Make of that what you will.

Regardless, Ms. Morrill, please take off that pork pie hat with "Press" on it. In healthy media outlets, news directors and journalists work on behalf of their listeners. It's the public relations people who work for the owners. No journalist can work for both. No one deserves "news" in their title who's a servant of two masters.

So let's stop with the make-belief. Morrill is servant to only one. Her master is Clear Channel. And what Clear Channel is peddling to their advertisers are compliant consumers.

To me, the fear, the violence, the self-loathing is all about softening up listeners to create voracious consumers. Want to know how to sell more junk food, sweatshop clothes and Mercedes? First, you make people feel bad about their lot in life, and then offer them relief through consumption. When people feel low, they consume to comfort themselves.

From a corporate point of view, it's a perfect system: create programming to compound a problem, and then offer consumers products that provide relief, or at least a nostrum. Wonderful business plan: increasing profit by multiplying pain.

So what title would you put on the hat of people who do that?