Trailer!: Public Enemies

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Trailer!: Public Enemies

POSTED: Wednesday, April 15, 2009, 5:25 PM

Filed Under: Movies trailer!

Public Enemies

I'm fascinated by movie marketing ' namely how one trailer or add campaign can take on one demographic, while an only slightly tweaked campaign for the same film is meant to appeal to a whole different subset of people. Sometimes it's blatant, sometimes it's more in conspicuous.

This is the recently released second trailer for Michael Mann's upcoming surefire hit Public Enemies. The text in the front and the tone of the trailer in general posits it as this Godfather-ian type of saga while the first one I saw'

'which is more this-movie-looks-fancy-with-it's-Untouchables-opening-shot-but-we-promise-that-shit-blows-up. I gotta say, I like the second one better. If only because it includes the line, "I like baseball, movies, girls and fast cars."

Public Enemies is scheduled to open July 1.

Posted by Molly Eichel @ 5:25 PM Permalink | Post a comment

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