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DESIGN PHILA 2011: Digitas Health's idea bank
Noting Philly's long history with innovation and creation - holler, Ben Franklin! - Digitas Health went with a rapid-fire technique, attempting to plug 100 ideas in 100 minutes.
DESIGN PHILA 2011: Digitas Health's idea bank
Health-care and pharmaceutical marketing agency Digitas Health opened its doors last night for an idea-sharing session as part of DesignPhiladelphia. Noting Philly’s long history with innovation and creation — holler, Ben Franklin! — Digitas Health went with a rapid-fire technique, attempting to plug 100 ideas in 100 minutes. OK, so it ended up being more like five solid ideas in 90 minutes, with one important question in mind: What can we do better through design?
The majority of speakers came from Digitas Health’s own employee lineup, noting the problem-solving nature of their positions as advertisers. The first speaker noted how good design through presentation and the correct use of technology (no reading off your PowerPoint slides for two hours!) can transform outreach and communication. The second speaker, Brendan Gallagher, spoke about four things in Philly that could be solved through good design. First was SEPTA. Archaic in design and technology, this whole system could use a redo. Second was the solar-powered trash compactors you see throughout the city. A great idea, but often hard to use. Next, he noted how much Occupy Philly could use good design. (It’s ridiculously hard to navigate through that mass of tents!). Finally, Gallagher presented a solution to the U.S.'s obesity epidemic. Gallagher suggested using technology to help, noting a new iPhone app, Zombie Run, that layers gaming on top of your run schedule. It’s a fantastic idea, but often the people with the highest incidents of obesity are at the lowest income levels and thus gaming and iPhones seem a little far-fetched. Here’s to hoping, though.
Other presenters spoke about green design, artist innovation, the old/new architecture of Philadelphia and saving places like the Divine Lorraine. While all of the talks were interesting, I couldn’t keep my eyes off the space’s interior, designed by award-winning architects KlingStubbins — a perfect spot for creative thinking.
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