FASHION NEWS: SA VA's push to go national

With only six days to meet its goal, a Philadelphia-based company still needs to raise $7,343 to launch a wholesale apparel line that promises to drop a little extra change into our local economy.

0 comments

FASHION NEWS: SA VA's push to go national

POSTED: Thursday, August 4, 2011, 3:00 PM

Sarah Van Aken (Van Aiken)

With only six days to meet its goal, a Philadelphia-based company still needs to raise $7,343 to launch a wholesale apparel line that promises to drop a little extra change into the city's pockets. Rittenhouse clothing boutique SA VA (1700 Sansom St., 215-587-0004) is using Kickstarter, an art-focused online lending platform, to raise the funds needed through even the smallest donations — the minimum is $1. After the death of a friend, founder and CEO Sarah Van Aken realized life was too short to waste time, so she decided to start doing what she loves once again: designing clothes. SA VA, founded in 2005, is “committed to being the most sustainable apparel company in the country,” Van Aken said, meaning it focuses on producing organic, sustainable, fair-trade and recycled fashion. The line focuses on “effortless individual style and very easy pieces that can fit into the wardrobes of many different women.” The company opened a factory in Philadelphia in 2009, providing local living-wage jobs to the city. If Van Aken can raise her target $8,500, she plans to sell her clothing in stores across the country, while keeping the company and manufacturing in Philly. She also hopes to spread awareness of how the apparel industry pollutes the environment, and to make sustainable fashion the norm. Depending on how much you donate, you get a special gift from SA VA. Plus, you’ll help reduce our carbon footprint and bolster the local economy.

(grace.ortelere@citypaper.net)

See Also:

Posted by Grace Ortelere @ 3:00 PM Permalink | Post a comment

0 comments

Comments (0)

PHILLY LOVE NOTES: An ode to Spruce Street
Q&A with SHARI SOLANIS: "The goal isn't pornography"
ICE CUBE: In Memoriam: Joe Tartaglia
CONCERT REVIEW & PHOTOS: James Blake @ TLA 5/11
What we're trying to do this weekend
SEXY TIME Q&A: I've never had an orgasm during sex with a man — and I'm 30!
Coming soon to Philly: Two cockamamie movie promotion schemes
Q&A with Tony Goldwyn: "Life is gray, and relationships are, too"
CONCERT REVIEW: Primus (3D & quadraphonic sound) @ The Tower 10/17
ICEPACK ILLUSTRATED: The Archbishop meets the Geator, the Mayor goes suit shopping, Le Bec Fin fin.

About this blog

Featuring everything from event roundups to concert reviews and sex talk, City Paper's Critical Mass is a space for off-the-wall coverage of Philly's A&E scene.

Follow Critical Mass editors Patrick Rapa and Emily Guendelsberger on Twitter:

@mission2denmark | @emilygee

Search this blog:

Topics:

Blog archives:

May
April
March

February
January

Past Archives: