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With only six days to meet its goal, a Philadelphia-based company still needs to raise $7,343 to launch a wholesale apparel line that promises to drop a little extra change into the city's pockets. Rittenhouse clothing boutique SA VA (1700 Sansom St., 215-587-0004) is using Kickstarter, an art-focused online lending platform, to raise the funds needed through even the smallest donations — the minimum is $1. After the death of a friend, founder and CEO Sarah Van Aken realized life was too short to waste time, so she decided to start doing what she loves once again: designing clothes. SA VA, founded in 2005, is “committed to being the most sustainable apparel company in the country,” Van Aken said, meaning it focuses on producing organic, sustainable, fair-trade and recycled fashion. The line focuses on “effortless individual style and very easy pieces that can fit into the wardrobes of many different women.” The company opened a factory in Philadelphia in 2009, providing local living-wage jobs to the city. If Van Aken can raise her target $8,500, she plans to sell her clothing in stores across the country, while keeping the company and manufacturing in Philly. She also hopes to spread awareness of how the apparel industry pollutes the environment, and to make sustainable fashion the norm. Depending on how much you donate, you get a special gift from SA VA. Plus, you’ll help reduce our carbon footprint and bolster the local economy.
(grace.ortelere@citypaper.net)
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