GET LIT: Win a copy of My Soul's Been Psychedelicized: Electric Factory

Answer this trivia question to win a copy of Larry Magid's My Soul's Been Psychedelicized: Electric Factory.

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GET LIT: Win a copy of My Soul's Been Psychedelicized: Electric Factory

POSTED: Monday, June 20, 2011, 2:00 PM

If you picked up a copy of City Paper this week, you likely read A.D. Amorosi's interview with Philly music mogul Larry Magid, the man behind the Electric Factory curtain.

Initially Magid was hesitant to write a book about his biz:

"I couldn't see how anybody would want to read a book about my life," he says. "You have a life and some success, but the idea of sharing that story is difficult. Bill Graham [a fellow legendary concert promoter] wrote a book, and it's very interesting. But much of his family was wiped out in WWII, and he escaped a concentration camp. That's a life. I just escaped West Philly."

Then there was the idea of writing uncomfortable things. A book about sex, booze and drugs or anything salacious wasn't only distasteful to Magid, it was passé. "Kiss-and-tell memoirs were shocking maybe 30 years ago. So-and-so did drugs. There was a girl backstage. Who cares?"

But after Temple Press approached him with the idea, Magid realized there was plenty of story to tell:

"That's a worthy story," Magid says, "that we were a centerpiece to the counterculture here. It was happening all over the world and wasn't going to stop, but we might have been the catalytic agent in Philly. We were part of freeing up opportunities, the first restaurant renaissance, the buildup of Center City, that business model. Watching a city change around you was truly something to be part of."

The book's jam-packed with concert photos, posters and bits of history of the company Magid co-founded. To celebrate its release, Larry Magid will appear at the Free Library on Thursday, June 23, to discuss the history of Electric Factory rock with David Dye.

To win a copy of the book, answer the following trivia question:

What band, who played the first-ever Electric Factory show in 1968, gave this book its title?

Email your answer to carolyn.huckabay@citypaper.net. Thanks for playing!

Posted by Carolyn Huckabay @ 2:00 PM Permalink | Post a comment

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Featuring everything from event roundups to concert reviews and sex talk, City Paper's Critical Mass is a space for off-the-wall coverage of Philly's A&E scene.

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