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SIGH: Radiohead fans are served their papers
Yesterday, at about noon, a crowd began to gather at the intersection of Sixth and South. Repo Records had become a sudden hotspot for hardcore Radiohead fans - Radioheadheads? - the kind who check the band's blog obsessively enough to know that today was their only chance to get the band's free newspaper.
SIGH: Radiohead fans are served their papers
Yesterday, at about noon, a crowd began to gather at the intersection of Sixth and South. Repo Records had become a sudden hotspot for hardcore Radiohead fans — Radioheadheads? — the kind who check the band’s blog obsessively enough to know that today was their only chance to get the band’s free newspaper. The Universal Sigh is a 12-page tabloid that ties in with the band’s new album, The King of Limbs, released yesterday in physical format. The paper is full of artwork, lyrics, poems and stories; it might be seen as liner notes for an album that many will own only digitally.
Last week, the band sent an email to fans announcing the newspaper and its website, which revealed the details of the project: On March 28 and 29, at noon or 1 p.m., the newspaper would be distributed in cities across the world. Thom Yorke himself handed out the papers at a London record store — the one location in the city where they were available. Philadelphia was lucky enough to have two distribution locations (the other was in University City).
Outside Repo, there were just a few people milling around outside the shop at noon; by 1, when the newspapers were due to appear, there was a line around the corner. We all wondered how the papers were going to materialize; the shop clerk didn’t seem to know. Then, suddenly, two women with canvas paper-route-style bags and a big cardboard box appeared, seemingly out of nowhere. “We were just waiting in the car and watching you guys,” they announced. The crowd converged on them, their eagerness for the newspaper tempered by politeness: All were part of the same community of fans, after all. The distributors took a picture of each recipient holding her or his copy. Those photos have begun to appear in the two Philadelphia sections of theuniversalsigh.com, which is posting photos of fans worldwide. Score one for global community-building.
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