STYLE WATCH: Carmelita Martell to close Old City boutique

POSTED: Friday, July 22, 2011, 1:00 PM

Filed Under: Shopping

Martell in her Old City showroom (Neal Santos)

Although the boutique is set to close, reality television stars can continue to get their fix of Carmelita Couture. The line, which has dressed Tila Tequila, will move out of its storefront at 17 N. Third St. by July 30. After little more than a year since it opening, owner Camelita Martell says she's satisfied that she was able to raise awareness about her clothing line, but feels it's time to focus on expanding a wholesale line. Although she has no concrete plans, Martell says that it's “high likely” she will move into a new space shared with other designers in September, where customers can continue to purchase the “artistic, avant-garde, custom-print, high-end” line at an “accessible price” (read: $225 skirts). Although the company will be effectively homeless for a month, Martell remains optimistic that “our true customers will follow us wherever we go.” However, if you don’t feel like following the breadcrumb trail to the new location, this is your chance to snag some rubber skits and zebra print jumpsuits. All accessories and clothing will be 40 percent off until the end of the month. As for the former boutique? Martell believes it may become a pub. Now there’s a win-win situation.

(grace.ortelere@citypaper.net)

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