STYLE WATCH: A magical jean-sizing machine

Word on the street is there's a magical machine in the King of Prussia Mall that lets you know what jean brands will fit you best.

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STYLE WATCH: A magical jean-sizing machine

POSTED: Wednesday, May 11, 2011, 10:00 AM

Filed Under: Shopping Fashion

Picture this:

Girl needs jeans. Girl walks into department store. Girl thinks she’s a size 8. Girl grabs a size 8 pair of Lee’s, Levi’s, and Lucky Brand jeans. Girl embarks on a dressing room battle of epic proportions — the Lee’s are too baggy in the hips and thighs, but they won’t button; the Levi’s are enormous, and she rejoices that maybe she’s actually a size 6; but, alas, the Lucky pair isn’t so lucky — the pants won’t even make it past her knees. Girl leaves the store with nothing. Girl comes dangerously close to punching a stranger on the street.

It’s a situation women have lamented over for eons — a size that fits in one brand won’t in another because there's no sizing standard for women’s clothing. We end up with four different sizes in our closet, even if our bodies’ measurements stay the same. Being a “perfect size 6” really means nothing anymore if you’re only that size sometimes.

Enter MyBestFit:

The press has been all over this technology, which calculates a user’s exact body measurements to determine what clothing styles and sizes are most appropriate. So far, there’s only one MyBestFit location in the country — in the King of Prussia Mall (160 N. Gulph Rd.) on The Plaza’s upper floor, next to Sephora. And the response is overwhelmingly positive.

Elizabeth Reddinger (32) of Lebanon, Pa recently visited the mall just after having a baby. She says she was finding absolutely nothing that fit her as she tried on clothing in several department stores. “As we're strolling the mall I began getting more and more depressed but not because things weren't fitting, but because I became afraid to go in to try anything else,” she says. Reddinger passed the MyBestFit machine and decided to give it a try. The system recommended the brands in the mall that would fit her best, which, in her case, were American Eagle and White House Black Market. “Every pair I tried fit beautifully and without any "muffin top" bulge or pull,” she says. “It was ridiculous! I've never had such ease with finding clothes.”

Here’s how it works: a user steps into the “body imaging booth,” fully clothed, and stands still for about 10 seconds while being scanned by a wand that contains 196 small antennas that send and receive low-power battery waves at 1/1000th the power of a cell phone call. The measurements are exactly matched to specific clothing brands’ sizing specifics, so the MyBestFit Shopping Guide lists styles that fit a user’s exact body measurements and shape.

“Not only did it give me the confidence to go back out shopping and saved my day and my husband’s hair color, but it did truly provide a service like no other,” Reddinger says. “It is an essential must-have for all women, retail operators, malls and, if men weren't so stuffy, them too.” Seems like the technology is definitely worth a try, especially since it’s free and will likely save you tons of time and frustration (not to mention, you won’t feel the need to punch any strangers).

Posted by Kala Jamison @ 10:00 AM Permalink | 1 comment

Comments (1)

0 like this / 0 don't • Posted 10:36 PM, 05/11/2011

If you have a big booty, the fit is no good! Ask Elizabeth Wellington.

— Bluedog

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