Pop-up and Lock: Passyunk Ave. shops hit Rittenhouse

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Pop-up and Lock: Passyunk Ave. shops hit Rittenhouse

POSTED: Thursday, February 11, 2010, 4:52 PM

Filed Under: Shopping Fashion

New York, Los Angeles, and Passyunk Ave: three areas that are hip to the new retail trend dubbed 'pop-up shop.' Instead of claiming a permanent residence, many retailers are cleverly keeping customers wanting more by briefly inhabiting a storefront then just as quickly disappearing. This weekend the businesses of East Passyunk Avenue are expanding the 'pop-up shop' concept into an entire 'pop-up 'hood.'

Boutiques, grocers and more will pack up their most appealing products and set up shop for three days in a Center City storefront. The building will become what event coordinator Matthew Vlahos describes as a microcosm of the East Passyunk neighborhood. It's simply transferred to Rittenhouse. Customers can meander through stores' booths, enter to win door prizes or run into local celebs, like Project Runway winner and current Celebrity Fit Club boot camper Jay McCarroll, manning the Fringe Salon booth. On top of creating an intimate retail experience and close-knit community, businesses will, naturally, offer sweet deals, including discounts from spots like Sweet Jane's Vintage & Records, Sixteen Hundred Below, and Bianca Simone Boutique.

In a discouraging year for all business, Vlahos and the storeowners hope the Pop-Up Passyunk event will help draw the Center City shopping crowds' attention towards the south. Says Vlahos: "Instead of making them come to us, why don't we go to them?

For more shopping events, go to citypaper.net/shoppingspree.

Pop-Up Passyunk, Fri., Feb. 12-Sat. Feb. 13, 10 a.m.-7 p.m.; Sun., Feb. 14, 11 a.m.-5 p.m., free, 208 S. 16th St.

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Featuring everything from event roundups to concert reviews and sex talk, City Paper's Critical Mass is a space for off-the-wall coverage of Philly's A&E scene.

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