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Taco Bell really wants you to believe that "88 percent beef" figure
The Web site for the award-winning alternative weekly, the Philadelphia City Paper.
Taco Bell really wants you to believe that "88 percent beef" figure
Filed Under: Food News
Word spread pretty fast when Taco Bell was slammed last month with a class-action lawsuit alleging that its "seasoned beef" consists of only 36 percent beef (of which only 1 percent is protein). Taco Bell's flacks responded fast, countering with a figure that put their beef's ... beef content at 88 percent; the other 12 percent, it is claimed, is made up of seasonings and additional flavorings. Now they're really stepping their game up. The above video is composed of testimony from the people who supposedly know beef best — Taco Bell employees! In an effort to get that 88 number to stick, they've discounted the beef-heavy Crunchwrap Supreme to the bargain basement price of 88 cents (it's normally $2.39). It's this week only, so unless you want to spend the extra $1.51, act now and be a true judge of Taco Bell beef's beef content yourself.
When I read the ingredients in Taco Bell beef-flavored-product I was pleasantly surprised--it's pretty typical ingredients in commercial taco seasoning, plus the the oats and soy to extend the beef. Better ingredients than a lot of processed food at the grocery store.
I don't think anyone should complain- in a market place driven by a demand not for quality, but cheap, inexpensive product, this is what you get. Sure, you can get mystery tacos for 99c at taco bell, but for 1.51 more you can get the real thing at La Lupe's or Honest Tom's. Vote early and often.
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