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Beer Cakes hopes to corner the drunken dessert market
Last summer, Philly native Lexi Malmros started dreaming about the marriage of beer and cupcakes.
Beer Cakes hopes to corner the drunken dessert market
Last summer, Philly native Lexi Malmros started dreaming about the marriage of beer and cupcakes. This January, things started cooking, literally, as the culinary-school grad began to experiment with recipes. Out of her trial-and-error and Twitter brainstorming came the "King's Cup," a cupcake with Heath Bar cake and coffee buttercream icing, both made with Victory Brewing Co.'s Storm King Stout. So began Malmros' Beer Cakes project. She's sure to stress that her cupcakes are not just inspired by local brews: "I make cakes that taste like beer!" she proclaims. Her latest recipe sounds good, too: strawberry banana cake with strawberry banana buttercream icing, both made with Lancaster Brewing's Strawberry Wheat.
Beer Cakes are not yet available commercially, but that's the goal: Malmros has a Kickstarter set up, aiming to raise enough to pursue a local storefront with beer for drinking while folks wait for their cupcakes to be baked to order. Malmros' big-picture aspirations also include a food truck and locations in other cities that will focus on cupcakes made with beer from area craft breweries.
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