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DELICIOUS OR SUSPICIOUS: Trader Joe's Speculoos Cookie Butter
I'm usually way the hell up on mortifying junk food products, but I hadn't heard of Trader Joe's Cookie Butter - yes, a spreadable, PB-like product made from cookies!
DELICIOUS OR SUSPICIOUS: Trader Joe's Speculoos Cookie Butter
I'm usually way the hell up on mortifying junk food products, but I hadn't heard of Trader Joe's Cookie Butter — yes, a spreadable, PB-like product made from cookies! — until Adam Riff, the most brazenly informed man on the Internet, asked me if I'd tried it. I said no, dropped the infant I was holding and sprinted to the TJ at 22nd and Market to cop mine. A friendly, lacrosse-haired sales associate informed me I was wicked late to the draw — Philly shoppers had depleted their cache weeks prior, and the store wouldn't have another shipment in until late January. Not surprised — Philly was just named the most depressing place to live in America, and few things scream I HAVE GIVEN UP quite like cookies in butter form — but damn disappointed.
Lucky for me, Adam Riff manned up and did what any snack enthusiast would do for a fat-fixated cohort — priority-ship me a jar from a TJ's in Northern California.
Cookie Butter has two chief elements: 1) pulverized speculoos, gingerbread-ish cookies devoured by towheaded Flemish children during the Christmas season; and 2) a shitload of oils (palm, canola, coconut, rapeseed). This stuff is better-lubricated than most bike chains. It's glossy and slippery, just like Jif or Peter Pan or any other mainstream peanut butter, and twice as sugary. The nutritional facts are damning enough, but there are philosophical fat-dude hangups to contend with, too — am I really at a point in my life when I need to spread something made from cookies onto something else, and then eat it? Is it bad that I want to consume a second Cookie-Buttered piece of toast directly after polishing off my first? Would it be OK if I put this on flapjacks? Will anyone ever love me? WHERE IS MY MIND?
It's a source of infinite caloric ennui, but Cookie Butter is unequivocally DELICIOUS. While speculoos may be unfamiliar to many Americans, the gingerbread-man holiday flavor is familiar and nice, and it spreads so smooth it's difficult not to embrace. Expect Philly's TJ's locations to restock with Cookie Butter reinforcements on or around January 17.
Can you supply an example of what "lacrosse-haired" looks like, for the uninitiated? Is it like hair that Blane from Pretty in Pink would have?— danya- I'll let the Baltimore City Paper handle this one...
http://www2.citypaper.com/news/story.asp?id=11719— Drew Lazor - Speculoos = Biscoffs, right? For the uninitiated, Biscoffs are the cookies you get on Delta airlines (and now, Winn Dixie, Kroger and Amazon). Biscoff spread has been around for about five years, now - the TJ's version is probably fairly new. You've just been informed. Drew, we will never give up.— Bluedog
- I've had delicious Biscoffs a bunch of times (yes, including on Delta flights!) but was unaware until recently that the brand came in spread form. The more liquefied cookie products the merrier. — Drew Lazor
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