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NOW OPEN: Hip City Veg
Huge coup for vegetation-minded Center Citizens: Former Horizons GM Nicole Marquis opened her vegan fast-food joint Hip City Veg (127 S. 18th St.) in the old Pad Thai Shack yesterday.
NOW OPEN: Hip City Veg
Huge coup for vegetation-minded Center Citizens: Former Horizons GM Nicole Marquis opened her vegan fast-food joint Hip City Veg (127 S. 18th St., 215-278-7605) in the old Pad Thai Shack yesterday. Steering clear of overt vegan propaganda and preachitude, Marquis' aim with Hip City is to provide a "100 percent plant-based" experience "familiar to meat eaters, without sacrificing affordability or taste." Her chef, Lauren Hooks, is knocking out a menu (see it here in PDF format) with populist appeal — think the "Ziggy" burger, a meatless riff on the Big Mac (yes, with "special sauce"), a crispy "chick'n" sandwich that plays off that popular fast-food option, and salads of the Caribbean, Asian and Mediterranean persuasions, all made with local ingredients. (Those bananas don't count.) That thoughtful approach extends into realms like packaging (compostable) and delivery (by bicycle, Spring Garden to Washington north to south and Front to the bridge east to west).
Hip City Veg has been slammed since opening its doors (here's a real-time shot of the lunch line!), but generous hours should help assuage the demand — they serve daily from 10 a.m. to 10 p.m.
Bananas rockin with a shout out AND a photo. And I can tell you that's exactly what chef Lauren ate directly after service yesterday, too.— danya
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