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Honest Tea to test Philly's honesty
On Tuesday, July 19, the very refreshing Honest Tea brand will set up a completely unmanned "pop-up store" at the northeast corner of Fifth and Market, offering Honest Tea drinks for a dollar a pop — the catch being that customers are on the honor system as far as paying goes.
Honest Tea to test Philly's honesty
How do you envision this going? On Tuesday, July 19, the very refreshing Honest Tea brand (mmm Black Forest Berry) will set up a completely unmanned "pop-up store" at the northeast corner of Fifth and Market, offering Honest Tea drinks for a dollar a pop — the catch being that customers are on the honor system as far as paying goes. Last year, when the company held the social experiment in seven U.S. cities (not including Philly), America proved to be 87 percent "honest" on average — much higher than you'd think. Boston was the most honest individual city, with 93.3 percent of people paying a buck for their drink, with L.A. ranking as the least honest, with 75 percent. Very curious how Philly will stack up next week.
UPDATE: Not to be cynical, but we've brainstormed a few potential outcomes for this promotion. Multiple choice:
A) Flash mob will kick shit out of Honest Tea, cops will do nothing about it
B) Honest Tea kiosk booted/impounded by the PPA
C) Entire setup on the back of a scrap truck by 2:30pm
D) City Councilman steals cash box to fund reelection campaign
E) All of the above
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