|
|
|
Honeygrow's Rosenberg talks shop
The young guy with the realty-management background was methodical in planning what he wanted his restaurant to be.
Honeygrow's Rosenberg talks shop
“Honest eating, growing local: that’s what Honeygrow stands for,” said Justin Rosenberg when he sat down recently to discuss his first-ever restaurant on 16th off Sansom. “I wanted something simple in every way.”
The young guy with the realty-management background (he worked around the corner from where Honeygrow stands) was methodical in planning what he wanted his restaurant to be. He liked the idea of hands-off technology, something like a Wawa only with healthy food and thoughtful décor. And no hoagies. So after bugging “about 93 of my personal friends” Rosenberg got his way and decided to apply touch-screen techno-tronics and linear design concepts to a simple menu: just salads, smoothies and stirfrys, the latter done with canola oil for its happy lack of calorie and fat content.
Rosenberg hooked up with DAS Architects, who designed and constructed the sleek, small space to be warm (yellow pine) and cool (brushed metal).
Six pre-designed salads and six pre-designed stirfrys are on the menu. “It’s a great even number,” said Rosenberg, who was lucky enough to meet up with Philadelphia chef Shola Olunloyo, who consulted on Honeygrow’s focused-fresh menu, with its special sauces and dressings. “Everything is as local as can be and as healthy as can be and decidedly fresh. Nothing fried and no MSG,” said Rosenberg. “Shola is a good friend and has been completely hands-on from the start. He’s here, like, everyday.” The stirfrys include Indonesian BBQ (cilantro, broccoli, free-range chicken, shitake mushrooms, bok choy) and wasabi citrus (wok-seared shrimp, carrots, snap peas, cilantro, red peppers). Nothing is over $12, and if you pay by credit card there's an option to allow yourself to be recognized so your profile is saved for later visits.
Check out honeygrow.com for all the options.
- barstool scientist
- Booze
- Brew Revue
- Chef Salad
- Closings
- Coffee
- Contests
- Dealage
- Dirty Dishes
- Don't Front
- Eat This Immediately
- Field Trip
- Food and Art
- Food and Holidays
- Food and Movies
- Food and Music
- Food and Politics
- Food and Sports
- Food and Web
- Food Blogs
- Food Books
- Food Events
- Food News
- Food TV
- Gifted
- Happy Hour Hopper
- How-To
- In Print
- Interview
- Meal Ticket
- Menu Time
- Not So Quickfire
- Notes from the Weekend
- On Wheels
- Openings
- Patio Drinking
- Philly Beer Week 2010
- Photos
- Private Chef POV
- Product Placement
- Recipes
- Snack Time
- Stiff Drank
- SUPPER
- Tea
- Testing
- Ticket Stubs
- Top Chef
- Vegan
- Vegetarian
- Video
- Weekly Candy
- Weird Regional Foods
- We're Here to Help
- Where'd We Eat?
- Drew Lazor's Ill-Advised Rant Factory
- Pregame
- Ill-Advised Ranting
- The Week Without Meat
- Philly Beer Week 2009
- Real Big
- Where'd I Eat Last Night?
- Top Chef Masters
- The Good Word
- Next Iron Chef
- Arterial Terrorism
- Food and Radio
