Rice & Mix coming by late 2011

Yong Chi, owner of Center City's popular Giwa (1608 Sansom St.), is aiming at late 2011 for the opening of his second Philly restaurant, Rice & Mix

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Rice & Mix coming by late 2011

POSTED: Thursday, October 13, 2011, 1:00 PM
Filed Under: Openings

Yong Chi, owner of Center City's popular Giwa (1608 Sansom St.), is aiming at late 2011 for the opening of his second Philly restaurant, Rice & Mix, a quick-service Korean concept specializing in build-your-own rice dishes. Located at 1207 Walnut, along the same strip as Marabella Meatball Co. and the upcoming second location of Yogorino, R&M will be about three times the size of the teeny Giwa, with room for about 50. The experience, Chi says, will be comparable to ordering your lunch at a Chipotle, just with a Seoulful twist; customers can choose meats, veggies and sauces for custom bowls, or simply order up trusty menu items like bibimbop or Korean tacos. "I don't think anybody has approached Korean food in this business model," says Chi, who has long-term plans to franchise. Look for it to open in the latter part of December.

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