|
|
|
Bet on a carrot jackpot with the Life Giver
The Web site for the award-winning alternative weekly, the Philadelphia City Paper.
Bet on a carrot jackpot with the Life Giver
 |
| Photo courtesy LYFVE |
Faith Beckford, founder and co-owner of LYFVE (Love Your Fruits & Veggies LLC.) is on a mission to get your kids reaching for carrots instead of cookies.� Beckford's cooking classes for children, nutritional coaching and delivered meals and snacks focus on fresh, whole foods that promote holistic well-being for children and adults.
Her latest scheme is the Life Giver, a countertop fruit and vegetable dispenser. One turn of the lever delivers a one-ounce portion of mixed fruits or vegetables, much to the delight of gadget-happy kiddies.� "We went to a birthday party," says Beckford, "and I was watching a mom trying to get her three-year-old to stop eating cookies. We bring the Life Giver in and when the kid turns the handle and the grapes come rolling out,� he was just so excited... the cookies were forgotten."
Life Givers are available for purchase ($49 for one, $43 for more than ten) and refills of fruits (strawberries, blueberries, grapes, pineapple, raisins) and vegetables (green beans, cherry tomatoes, baby carrots, corn, etc.) are $15 each and can be delivered or picked up.�� Beckford notes that the Life Giver is sanitary, has an air-tight lid, reduces packaging and the container can be lifted off the dispenser for storage in the refrigerator.�� Her primary customers so far have been schools, who often add squeeze bottles of LYFVE's homemade "ketchups"� (honey mustard, hummus, strawberry-banana) to add a fun dipping element for kids.
"People are buying them for their homes," said Beckford. "It makes it easy to eat healthy, when the things are already prepared.� It's also the novelty and fun of it... it's like a jackpot machine."
Life Givers are available for rental or purchase by calling LYFVE at 267-584-0831 (PA) or 877-445-6051 (outside PA).
- barstool scientist
- Booze
- Brew Revue
- Chef Salad
- Closings
- Coffee
- Contests
- Dealage
- Dirty Dishes
- Don't Front
- Eat This Immediately
- Field Trip
- Food and Art
- Food and Holidays
- Food and Movies
- Food and Music
- Food and Politics
- Food and Sports
- Food and Web
- Food Blogs
- Food Books
- Food Events
- Food News
- Food TV
- Gifted
- Happy Hour Hopper
- How-To
- In Print
- Interview
- Meal Ticket
- Menu Time
- Not So Quickfire
- Notes from the Weekend
- On Wheels
- Openings
- Patio Drinking
- Philly Beer Week 2010
- Photos
- Private Chef POV
- Product Placement
- Recipes
- Snack Time
- Stiff Drank
- SUPPER
- Tea
- Testing
- Ticket Stubs
- Top Chef
- Vegan
- Vegetarian
- Video
- Weekly Candy
- Weird Regional Foods
- We're Here to Help
- Where'd We Eat?
- Drew Lazor's Ill-Advised Rant Factory
- Pregame
- Ill-Advised Ranting
- The Week Without Meat
- Philly Beer Week 2009
- Real Big
- Where'd I Eat Last Night?
- Top Chef Masters
- The Good Word
- Next Iron Chef
- Arterial Terrorism
- Food and Radio
