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Chick-fil-A's New Year's Day chicken biscuit promotion doubles as subtle dig at flaming liberals
The Web site for the award-winning alternative weekly, the Philadelphia City Paper.
Chick-fil-A's New Year's Day chicken biscuit promotion doubles as subtle dig at flaming liberals
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This Thursday, New Year's Day, Chick-fil-A will give out coupons for free breakfast chicken biscuits to anyone who visits a location and makes a purchase betwen the hours of 10:30 a.m. and 6 p.m. The coupons can be redeemed at any Chick-fil-A location through March 31, 2009.
Sounds like a good promo, but I couldn't help but notice the strangely politicized nature of this quote from the press release announcing the deal (the "competitor" in question is undoubtedly McDonald's, which recently placed the Southern Style Chicken Biscuit on its breakfast menu):
"While some of our competitors are touting a trend of 'change' toward chicken as the new meat choice for breakfast, it's something our customers have known all along," said Woody Faulk, the chain's vice president of brand development and director of Chick-fil-A's menu strategy. "We pride ourselves on making our biscuits from scratch every day, not the 'homemade tasting' biscuits being advertised elsewhere. The fact is, our pioneer products will likely continue to be imitated, but they will never be duplicated. We encourage everyone to sample the original breakfast chicken biscuit as a satisfying way to start 2009!”
Yes, they dropped the c-word — change. In my view, you don't do that unless you're making a deliberate jab at Barack Obama's iconic campaign sloganeering. Based on the second part of the quote, it seems as though Chick-fil-A is going for that folksy pie-on-the-window-sill Sarah Palin thing by touting their baked-from-scratch biscuits over those that are designed in a lab to be "homemade tasting." By this odd logic, then, the socially irresponsible and ultimately transparent Micky D's is the Democratic Party, while Chick-fil-A, the whimsical, old-lady-biscuit-shaping OGs of poultry in the A.M., is as red as a shirtless Irishman lost in the desert.
It's no secret that Chick-fil-A founder S. Truett Cathy is a devout Southern Baptist — that's why all of his restaurants still close on Sundays, a practice that's virtually unheard of these days. And that's why the chain philanthropically aligns itself with conservative organizations like Focus on the Family. This is all fine — the man is a billionaire and can do whatever he pleases, and I give nod to his conviction in the overwhelmingly secular world of corporate America. But why go so far as to imply that there's an association between the President-elect and an industry enemy that shamelessly bit your style?
In conclusion, I really, really want a chicken biscuit now. Well-played, Cathy.
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