Condiment of the Gods: Bacon Salt
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Condiment of the Gods: Bacon Salt
I'm from Maryland, so I grew up tossing Old Bay Seasoning on every edible item you can imagine — pizza, fries, chicken, popcorn, steaks, and, of course, steamed seafood. You name it. Some people do this with hot sauce or sriracha. I rocked the yellow and blue tin with the goodness inside.
Now, I am slightly embarrassed, but ultimately excited, to announce that a new universal sprinkle-on has usurped Old Bay's celery salt-based dominance — BACON SALT.
Available in all Acme stores in the Philly area, Bacon Salt was developed in 2007 by Dave Lefkow and his friend Justin Esch, using $5,000 Lefkow's son won on America's Funniest Home Videos. (Watch the clip here.) The zero-fat, zero-calorie, 100 percent vegetarian and kosher seasoning comes in four varieties — Original, Hickory, Peppered (my fave) and Natural.
Humanity's visceral longing for bacon is something Lefkow is extremely familiar with, as evidenced by these photos from his recent visit to Philly (he and his colleagues dress in giant bacon costumes to promote their product). In October, he managed to sell 6,000 jars of the stuff on QVC in just 5 minutes. "People act ridiculous around bacon," Lefkow tells me. I cannot disagree, especially considering my lustful, now-no-longer-clandestine affair with the stuff. So far, I've generously applied Bacon Salt and its smoky, woody properties to tuna salad, Lazaro's pizza, a bacon egg and cheese sandwich from Ants Pants, a T-bone steak and some fried rice. It does indeed make everything taste like bacon, which means it makes everything taste infinitely more delicious.
I'm so sorry, Old Bay, but it's time I moved on. You still got me for crabs. Though I haven't tried Bacon Salt on those yet ...
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