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Duvel back on the market after three-day registration snafu
DuvelUSA.com What's in a name?
Duvel back on the market after three-day registration snafu
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| DuvelUSA.com |
| What's in a name? |
At 6 p.m. on Mon., March 8, agents from the State Police Department's Bureau of Liquor Code Enforcement (BLCE) raided Origlio Beverage in Northeast Philadelphia in a search for beers not appearing on the Commonwealth's list of registered beer brands. Don Russell and Bob Warner of the Daily News have the full story here.
Though beers like Monk's Cafe Flemish Sour Ale and Duvel Belgian Golden Ale do appear on the registered beers list, a mismatch between their label appellations and the names listed on the registry led agents to order Origlio to cease sales of the beers in question. "We lost three days of sales," says Duvel-Moortgat rep Megan Maguire. "I don't even know how many thousands of dollars."
Duvel has been selling its signature golden ale to Pennsylvania customers for years. "Years ago, when we first introduced Duvel to PA," says Maguire, "We outsourced the registration process. No one from our company would ever call Duvel 'Duvel Beer' [as it appears on the registration list]. As of today (Thu., March 11), we have officially re-registered the brand under its correct name, Duvel Belgian Strong Golden Ale, and it is again for sale."
"We have two people, Kim White and Jenny Rogers, devoted to logistics. We are kind of religious about registering our beers, even one-offs like Adoration," adds Maguire. "We have over 200 accounts in the five-county area, and it really saddens us that our accounts had to take it off their shelves. It's just not a good use of time and energy by PA."
"We always follow the letter of the law," says Maguire. "We just didn't know they wouldn't use common sense."
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