Healthy fast food of the future at Pure Fare, opening in January

Horrible Photoshop | Drew Lazor Brother/sister team Kunal and Kriti Sehgal are working on Pure Fare, a healthy-eating concept with a very innovation-savvy twist, in what was for years 21st Street Gourmet (119 S. 21st St.). Pure Fare's calorie-conscious menu items, most of which will be sourced from local farmers/purveyors, is being vetted by Karen Dolins, a professor of nutrition education at Columbia University. "She's making sure the menu adheres to proper nutritional practices," says Kunal, a New York native/resident (his sister went to UPenn and lives here). "[And we're] making sure that it's healthy, it's tasty and there's enough variety there." Then there's the very cool Minority Report-ian aspect of the café, which will have roughly 20 seats and serve coffee from San Fran's very popular Blue Bottle. Pure Fare customers will have access to an opt-in database that stores vital health data like age, BMI and exercise schedule, which will be used "to benchmark what you should be consuming on a daily basis," says Kunal. A personalized page is designed to record, in detail, what a customer eats, both at Pure Fare and elsewhere, culling from an existing database of nearly 40,000 foods, including restaurant dishes, off-the-shelf grocery items and eats from local businesses. The system will help customers track their consumption habits, and allow Pure Fare to offer eats specifically calibrated to one's dietary needs. "If we have a salad or sandwich that has a certain breakdown of carbs, proteins and fats that matches the main daily balance on your profile page, you can order that item through our e-commerce platform [for delivery]," explains Kunal, who assures that the system is very visual and user-friendly, even if it might sound a tad complicated on paper. Future food! Pure Fare is aiming for a mid-January opening. Michelle Posted 2010-12-11 12:54:11

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Healthy fast food of the future at Pure Fare, opening in January

POSTED: Thursday, December 9, 2010, 10:37 PM

Filed Under: Openings

Horrible Photoshop | Drew Lazor

Brother/sister team Kunal and Kriti Sehgal are working on Pure Fare, a healthy-eating concept with a very innovation-savvy twist, in what was for years 21st Street Gourmet (119 S. 21st St.). Pure Fare's calorie-conscious menu items, most of which will be sourced from local farmers/purveyors, is being vetted by Karen Dolins, a professor of nutrition education at Columbia University. "She's making sure the menu adheres to proper nutritional practices," says Kunal, a New York native/resident (his sister went to UPenn and lives here). "[And we're] making sure that it's healthy, it's tasty and there's enough variety there." Then there's the very cool Minority Report-ian aspect of the café, which will have roughly 20 seats and serve coffee from San Fran's very popular Blue Bottle. Pure Fare customers will have access to an opt-in database that stores vital health data like age, BMI and exercise schedule, which will be used "to benchmark what you should be consuming on a daily basis," says Kunal. A personalized page is designed to record, in detail, what a customer eats, both at Pure Fare and elsewhere, culling from an existing database of nearly 40,000 foods, including restaurant dishes, off-the-shelf grocery items and eats from local businesses. The system will help customers track their consumption habits, and allow Pure Fare to offer eats specifically calibrated to one's dietary needs. "If we have a salad or sandwich that has a certain breakdown of carbs, proteins and fats that matches the main daily balance on your profile page, you can order that item through our e-commerce platform [for delivery]," explains Kunal, who assures that the system is very visual and user-friendly, even if it might sound a tad complicated on paper. Future food! Pure Fare is aiming for a mid-January opening.

Michelle

Posted 2010-12-11 12:54:11

Awesome photoshop!

Tweets that mention Healthy fast food of the future at Pure Fare, opening in January :: Meal Ticket :: Food Blog :: Philadelphia City Paper -- Topsy.com

Posted 2010-12-09 18:58:50

[...] This post was mentioned on Twitter by Mysteriously Unnamed, Paul C, living on the vedge, Mysteriously Unnamed, Meal Ticket and others. Meal Ticket said: Minority Report-ian healthy food in store at Pure Fare, opening in January: http://ow.ly/3mOnL [...]

poncho

Posted 2010-12-09 23:55:32

This is a great idea

fresh healthy vending

Posted 2011-01-17 11:02:28

Fresh Healthy Vending is the only vending franchise company that offers locations 100% juices, fresh vegetables and fruits, smoothies, and yogurts in every one of its healthy vending machines. potato chips and low fat popcorn like Pirate's Booty.

Posted by Drew Lazor @ 10:37 PM Permalink | Post a comment

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