If you see gaudy eye-catching convertibles around the city today, chances are they have Crystal Light for you

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If you see gaudy eye-catching convertibles around the city today, chances are they have Crystal Light for you

POSTED: Monday, June 8, 2009, 6:16 PM

Filed Under: Food Events

If you are parched and you see an out-of-the-ordinary topless vehicle around the city today, flag it down ï¿½ while it could be just be a creepy guy in Cabrio, there's also a strong chance they'll give you some water and Crystal Light. The publicity push is part of what the lady-friendly drink mix brand is calling "The Water Way Challenge," an operation designed to a) get women to drink more agua and b) support the Global Water Challenge, which works to bring clean H20 to resource-barren regions.

The beverage-bearing vehicles ï¿½ dubbed CONVERTibles (hee) ï¿½ started at 10 a.m. and will be tooling around Philly until 6. There'll also be a station set up at Franklin Square (Sixth and Race) where y'all can sign up to support the GBC.

Posted by Drew Lazor @ 6:16 PM Permalink | Post a comment

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