Le Whif, the chocolate asthma inhaler

The Web site for the award-winning alternative weekly, the Philadelphia City Paper.

options

Le Whif, the chocolate asthma inhaler

POSTED: Wednesday, September 1, 2010, 7:32 PM

Filed Under: Product Placement

Photo | Jason Turner

Friend of Meal Ticket Jason Turner checks in with this dispatch on Le Whif, which is basically a chocolate asthma inhaler. Yes seriously. J's report after the jump. Every day at 3 p.m., my coworkers and I receive an email from our in-house coffee shop about some sort of gentrified snack that will double as an excuse to step away from our desks mid-afternoon. Today, I asked myself this question: Have I ever wanted to eat some chocolate without getting a fat ass? The answer: Yes. That's why I opted to try "whiffable chocolate powder" instead. It sounds like a vague drug reference, but I'm actually referring to Le Whif, a small plastic tube that clicks open, and once inhaled, tastes like delicious chocolate-flavored dust settling onto your taste buds. It tastes exactly like chocolate, which I guess would be cool if it wasn't a glorified asthma inhaler filled with cocoa powder. As the website says, "Le Whif is a new delicious approach to eating by breathing," which is like saying, "all that chewing has been really tough on us for all these years, lets try something different." It's gimmicky, yes, but so is space ice cream, and from what I can remember, that was delicious and a great idea. Unfortunately, it just never took off because space ice cream is a really stupid idea, unless you're a hungry astronaut. Le Whif, however, is low in fat. which is good for people that want to pretend to be from the future and also want to be dissatisfied. Also, a French guy made it, so clearly it's a joke.

poncho

Posted 2010-09-01 14:38:59

This should be a weekly guest post!

kibby

Posted 2010-09-01 14:52:20

I'm going to consult my doctor as to whether or not I can use this to replace my regular asthma inhaler.  Or at least I'm going to write the inhaler company a strongly worded letter making them aware of the advancements in inhaler science that they have embarrassingly not kept up with.

Posted by Drew Lazor @ 7:32 PM Permalink | Post a comment

Previous Story: NOW OPEN: Bistro Evviva

Next Story: Siobhan Allgood takes over at West Side Gravy

Comments (0)

First Gigs: Jeff Ziga, Little Baby's Ice Cream
If you don't know Nutella is bad for you and your kids, then you are a total idiot and a bad parent.
Notes from the Weekend: May 20
An edible guide to Rittenhouse Row Spring Festival
Bummer: Grub Street Philly shutting down
Hell's Kitchen casting in Philly
Frozen Drinks Alert: Water ice cocktails at Noir
Spike TV's "Bar Rescue" turns Swanky Bubbles into Sheer
Afternoon Snacks: Rachael & Guy do improv, Bacon hot dogs, Seasonal cocktails both posh and... less-so
Now Serving: Jerry's Bar

About this blog

Founded in October 2008, Meal Ticket is a City Paper blog about food, drink and assorted other things that make you go mmm. We do recipes, interviews, restaurant news, commentary and much more. We don't do restaurant reviews here — those are handled in print, mostly by our critic (and Meal Ticket contributor) Adam Erace. Got a tip, question, thought or concern? Just want to say hello? Please shoot a note to caroline@citypaper.net.

Follow team Meal Ticket on Twitter:

@mealticket | @carolinerussock | @adamerace

Search this blog:

Topics:

Blog archives:

May
April
March

February
January