Quick peek at 500°

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Quick peek at 500°

POSTED: Friday, March 19, 2010, 3:54 PM
Filed Under: Openings | Photos
Get the flash player here: http://www.adobe.com/flashplayer

When there's less than a week left before opening, restaurants tend to enter what we like to call "hyper scramble mode" — this is the time when ordinary men and women can achieve extraordinary feats of speed and strength to work out all the kinds before a grand debut. 500° (1504 Sansom St.), the quick-serve burger joint from Rouge owners Rob and Maggie Wasserman, is deep in hyper scramble, as evidenced by the flurry of hardcore activity going on inside earlier this morning.

500°, which will open Tuesday with free burgers for the first 100 heads who come through, is not huge — 23 total seats, some counter stools, some at a pair of communal table. The slate you see in the first image above is a prototype of what the walls will look like next week — paint man Jason Marzano is in color-splotch mode now, then he'll cover all of that up with a coat of white before applying a treatment that'll create a weathered industrial finish. (This space, on the corner of 15th and Sansom, was President Obama's local campaign quarters in '08.)

Check out the menu here — Rouge chef Matthew Zagorski is relying on the same beef blend and Wild Flour roll used for the Rittenhouse Square spot's famed burger. The first-100 promo is not the only launch special they'll do Tuesday, either. After that group's showed up to claim their eats, they'll offer a buy-one get-one burger deal if you bring a friend (that'll run till 3 p.m.). After that, free fries with a purchase.

Though the burgers are cooked to order, turnaround will be fast, says Rob — a student of the crank-'em-out griddle ballet perfected by the big burger boys, he hopes you'll be able to go from placing your order to food in your hands in roughly one minute.


FIRST BITE: Free burgers at 500° this morning :: Meal Ticket :: Food Blog :: Philadelphia City Paper
Posted 2010-03-23 18:58:12
[...] After the first hundo claim their reward, burgers will be buy-one-get-one for a friend until 3 p.m. After that, free fries with purchase.  Check out the full menu here, and take a look at the space in progress here. [...] 

It’s cheaper to eat out tomorrow than to stay in! | Frugal Foodist
Posted 2010-03-29 08:48:24
[...] 500 on the 1500 block of Sansom (next to Roy’s). The first 100 people, starting at 11am, get a free burger. After that it’s buy-one-get-one until 3pm. Rouge serves up a damn good burger, so I expect [...] 
Posted by Drew Lazor @ 3:54 PM  Permalink | Post a comment
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Founded in October 2008, Meal Ticket is a City Paper blog about food, drink and assorted other things that make you go mmm. We do recipes, interviews, restaurant news, commentary and much more. We don't do restaurant reviews herethose are handled in print, mostly by our critic (and Meal Ticket contributor) Adam Erace. Got a tip, question, thought or concern? Just want to say hello? Please shoot a note to caroline@citypaper.net.

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