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Rita's co-founder gets into cheesesteak business with Wit or Witout location
The Web site for the award-winning alternative weekly, the Philadelphia City Paper.
Rita's co-founder gets into cheesesteak business with Wit or Witout location
John Tumolo, who co-founded Rita's Water Ice with his brother Bob and his mother Betty in 1984 before selling the brand in 2005, is getting back into the food biz in a decidedly hotter sense with a new location of Wit or Witout (7352 Frankford Ave.), the steak shop that opened in January 2009 in the Great Northeast.
The space, located on Red Lion Road between the Boulevard and Haldeman Avenue, which be exactly the same as Nicole DiZio's original, Tumolo tells Meal Ticket. The DiZios (Nicole's husband, Dan, founded Philly Soft Pretzel Factory) were not initially planning on franchising the Wit or Witout brand, but made an exception for Tumolo, who's permitted to scout for additional locations in lower Bucks County and a in portion of Northeast Philly. He hopes to have his WoW open "by late November."
Yesterday, the excellent NEastPhilly.com (ran by CP Choice '09 honoree Shannon McDonald) posted a writeup from a zoning meeting Tumolo attended regarding the new project. Check out that article here.
[...] Boulevard (on Red Lion Road between the Boulevard and Haldeman Avenue). We first noted this way back in September. They’re celebrating the debut the same deal Nicole DiZio ran when she opened the first WoW on [...]
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