Shortcut City: Trader Joe's knows what you want

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Shortcut City: Trader Joe's knows what you want

POSTED: Monday, March 16, 2009, 6:26 PM
Filed Under: Product Placement

We're all for slow food, home-cooked and preservative-free. Why buy frozen pizza dough when you can make it at home for fifty cents' worth of flour and yeast? Some things, though, really bite our butts. Like peeling hard-boiled eggs. When all you want is a quick, protein-rich lunch, removing tiny flecks of shell with your germy fingernails is not the kind of labor that builds up an appetite.

Enter Trader Joe's, grocery crush of our miserly little hearts. Yes, the sad produce is individually triple-bagged in styrofoam and cello, but for certain things, TJ's can't be beat. One pound of raw almonds for $6.99? We'll take it. Free samples of pasta alfredo and tiny cups of coffee? Give it here. Likewise for their bag of 10 large hard-boiled and peeled eggs for $3.29. Though not quite the deal of the century, the eggs are perfectly hard-cooked (no creepy green ring-round-the-yolk), raised totally cage-free, and are ready to be mashed into a instant egg salad sandwich.

Trader Joe's, 2121 Market St., 215-569-9282, traderjoes.com

After the jump, the recipe for Cheaters Ever Prosper Egg Salad (with potato chips!).

Cheaters Ever Prosper Egg Salad

(serves one for lunch)

Go Get This:

Three hard-boiled eggs, diced or mashed

A healthy squirt of Frank's Red Hot, Tabasco, whatever hot sauce you like

1/2 Tablespoon of Dijon mustard

A turn of fresh-ground black pepper

One Tablespoon of� mayonnaise (or to taste, if you like more or less)

Dash of celery salt (for the lazy) OR one stalk celery, diced very small

Generous handful of your fave potato chips � I like Lay's Classic Chips

Now Do This:

Combine all ingredients except potato chips in a bowl, blending well. Taste for seasoning, but don't add salt until you top the egg salad with the potato chips. Heap the chips on top of the egg salad and dig in.


cc
Posted 2009-03-16 14:59:21
While the salad seems tasty (I like to put a little sriracha and/or cilantro into my egg/tuna/potato salad)...boiled eggs in a bag really freaks me out.

bct
Posted 2009-03-18 00:28:49
this epitomizes why i have never been a big fan of TJ's.  i do not need extra incentive to be lazy, no one does.  many defend their laziness saying they're soooo busy, but ya know, if they've had the time to... say, read through all 1,000+ items on their RSS feed for entertainment's sake, and click on this link and that link, and read this article, and react, and formulate a response, then i'd challenge them on how busy they really are vs. just mismanaged, but that's another story altogether.  



anyway.  



my point was, i am a big fan of cooking from scratch, and trader joe's works against that mantra.  like an already-peeled hard-boiled egg, it seems like a slippery slope: starting with eggs, then eggs already made and packaged for you, and then will i reeeeeally take notice when they replace eggs with... egg food?  

i mean, look what happened to cheese... cheese food, that is.  i mean you the enlightened ones can still get real cheese, sure, but what happens when you're stuck at dear old dad's on christmas day and everything's closed and you're hungry and all there is to eat are some kraft cheese slices thanks to his blissful ignorance about what cheese actually is.  no, i do not like this.



...i think i'm more than just a little affected from my recently reading the omnivore's dilemma which makes me extra opinionated when it comes to supermarkets lately.



and i agree with cc - eggs in a bag is just a little weird.  i cannot imagine the feel of slippery egg on slippery bag.  these should have come in the clear plastic type egg carton for a better presentation, i would think.
Posted by Felicia D'Ambrosio @ 6:26 PM  Permalink | Post a comment
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