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Tap water with a new purpose
The Web site for the award-winning alternative weekly, the Philadelphia City Paper.
Tap water with a new purpose
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Most people order tap water in restaurants. There are a delicate few who can't stand the chlorine and knowledge of the trace pharmaceuticals present, but the majority sip their Schuylkill punch without complaint.
We are fortunate in the United States to have safe, clean drinking water for pennies a gallon from the tap. Other countries do not have this luxury.� According to the World Health Organization,� waterborne diseases kill 3.4 million people every year, making it the leading cause of death and disease around the world. The United Nations determined that 4,000 children die every day from drinking water contaminated with raw sewage.
David Droga, creative chairman at Droga5 ad agency in New York, launched The Tap Project in 2007, as a way to allow restaurant patrons to make a donation to UNICEF's efforts to provide clean water to people � especially children � in developing nations. This year, during the week of March 22-28, diners at participating restaurants can donate $1 or more for the tap water they normally enjoy for free.
Local restaurants participating in The Tap Project include Le Bec-Fin, Gayle, Earth Bread + Brewery, Table 31, Devil's Alley and Rx.
Participation expands beyond the boundaries of restaurants;� by texting the word "tap" or "agua" to UNICEF (864233), you can make a $5 donation with your mobile phone. Water always finds a way to go where it wants � The Tap Project is asking for help getting it to flow where it will make a life-or-death difference.
Find out more or locate a participating restaurant near you at TheTapProject.org
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