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Vanity Fair drinks ROOT
Image courtesy Quaker City Mercantile
Vanity Fair drinks ROOT
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| Image courtesy Quaker City Mercantile |
Quaker City Mercantile was known in its former life as Gyro Worldwide, a Philadelphia advertising firm operating on the mantra "consumption, free living, and hedonistic disregard".�� Gyro founder Steven Grasse altered his course from promoting mass consumption to do something "more benevolent and meaningful."� More benevolent, in this case, was the creation of Sailor Jerry rum, Hendrick's Gin and ROOT liqueur.
So says Aaron Gell in October's issue of Vanity Fair, which features a short piece on the transformation of Grasse from a ruthless ad man to spirited distiller and creator of charmingly retro marketing for his new babies.
The content isn't available online, so do you part to keep Cond� Nast in business and pick up an issue of VF.
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