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Walkin' in A Cupcake Wonderland
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Walkin' in A Cupcake Wonderland
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| Photo l Josh Middleton |
| Cupcakes as you like 'em |
Some might say the cupcake market around here is as saturated with vendors as icing is with sugar. Lily Fischer and Erin Bailey sought to set themselves apart by offering infinitely customizable treats with their business, A Cupcake Wonderland. Establishing headquarters from their kitchens in Fishtown, they say their niche is their artistic, boundless approach to baking an array of treats that clients can customize any way they like. So far business is booming. Since their first official day of business in May they haven't seen one day pass without a request for cupcakes in their inbox.
Fischer and Bailey spend their afternoons chasing children at a local preschool, but at night they find an outlet for their burgeoning creativity through cupcake design. They each took art courses at Sarah Lawrence College and The Rocky Mountain College of Art & Design, respectively. They pride themselves on being able to create any type of cupcake their customers can fathom. Some of their favorite concoctions have been dragons, an 18-hole golf course and black, red and white Twilight cupcakes decorated with fangs and apples. Another aspect of their business is baking cupcakes for clients who may have special dietary needs. âNo one wants to be that kid in class who can't have a cupcake because he's allergic to something,â says Lily. Just as easily as they bake regular recipes, they can turn out goodies that are vegan, gluten-free and void of other common allergens, including eggs, soy and nuts.
The ordering process begins by building your cupcake from the cookie sheet up. Choices can be made from a long list of cake options, frostings, fillings and toppings. Then you can either choose to have them plain or adorned with any type of design, which they refer to as a âFlight of Fancy.â When the order is complete they can deliver the neatly packaged goods personally, wearing a cupcake themed apron that resembles something Strawberry Shortcake would have worn in her heyday. Fischer and Bailey have hopes of expanding their self-started business in the future. They recently added kid-friendly, make-your-own cupcake parties to their services and hope to eventually open a retail space with a cupcake bar. Until then, however, they're focused on cranking out the best cupcakes possible from their own kitchens and they're having a ball doing it. âIf you're not making your cupcake with love and fun,â says Lily, âthen you're not making your cupcake.â
Check out A Cupcake Wonderland on the Web, or contact them at acupcakewonderland[at]gmail[dot]com.
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