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| Photo l Felicia D'Ambrosio |
| Mmm, squishy. |
The Philly food press has been skyrocketing their cholesterol levels frantically covering this summer's two new burger joints: Stephen Starr's SquareBurger in Franklin Square Park, and Paper Street promoter Tommy Up's burger lounge in the Piazza at Schmidt's,�P.Y.T.
No matter which sandwich you find superior, both derive major taste and texture from their signature bun: Martin's Potato Rolls, a product of Martin's Famous Pastry Shoppe in Chambersburg, Pa. Founders Lois and Lloyd Martin perfected their recipe for the pillowy, golden bread in the 1950s before taking their family favorite commercial. By 1978, demand required the construction of the plant at 1000 Potato Roll Lane, now fully modernized with "continuous proofers, spiral coolers, automatic baggers, and robotic packaging machines."
It's not just Philly consumers who love the buttery buns, either. Jason Perlow, founder of eGullet, lauds the rolls as critical to the appeal of his favorite hot dogs from Amazing Hot Dog in New Jersey. Danny Meyer, who installed Shake Shacks in New York's Madison Square Park and new Citi Field in homage to the roadside burger stands of his native St. Louis, has Martin's buns griddled to toasty perfection before they meet up with their meaty middle. Ditch Plains, in NYC's West Village, goes absolutely wild with their Ditch Dog, slapping a Sabrett into a toasted Martin's bun and then smothering the whole thing with macaroni and cheese, which we can definitely get behind. The magic of Martin's is all in the way the bun merges with the spreads, toppings and juices, unlike most supermarket rolls, which just keep your hands dry as you bite.
At home, potato rolls are a perfect match for sweet and spicy pulled pork sandwiches or a eggy breakfast sammy; they also lend richness to a veggie or turkey burger without adding a ton of fat.� Dianna Marder of the Inquirer recommended Martin's smaller, cuter Party Potato Rolls as the ideal vehicle for tiny "slider" burgers.
Are you not yet convinced of the absolute superiority of Martin's Potato Rolls? Then check out the many thrilled video reviews on product review site ExpoTV.com.
Martin's Potato Rolls are available at grocery stores up and down the East Coast; a package of eight sandwich-sized rolls is usually three bucks and change.
Funny I was just thinking about these lovelies this morning as well. Viva la potato roll!
There are several types of bread I keep in the kitchen at all times. I won't divulge all of my secrets, but I can assure you there are always at least one or two packs of fresh Martin's potato rolls.
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