Fracking boosters scramble to counter PR impact of Promised Land

Guess who's not too excited about the opening of Matt Damon's Promised Land? That would be the natural gas industry.

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Fracking boosters scramble to counter PR impact of Promised Land

POSTED: Friday, January 4, 2013, 2:18 PM

Guess who's not too excited about the opening of Matt Damon's Promised Land? That would be the natural gas industry.

The Marcellus Shale Coalition is running in-theater and social media damage-control efforts — or, as a press release says, responding "to the work of fiction with real facts and responsible conversation" — including the 15-second ad embedded below. The ad (perhaps the only thing viewers will see in the theater that's less intriguing than the pre-movie FBI warning) will run during during movie previews. The Coalition, which always runs promoted tweets, will be stepping that up as it attempts to drive traffic to the LearnAboutShale.org website. They've also collected critical reviews of the movie and the science behind it, which you can find here


Posted by Samantha Melamed @ 2:18 PM  Permalink | 1 comment
Comments  (1)
  • 0 like this / 0 don't   •   Posted 8:16 PM, 01/06/2013
    Viewers Respond to Promised Land —Five movie goers comment on the film "Promised Land" on the first night of its expanded release. The movie has elicited a lot of commentary by both activists and industry people in advance of its release, based on prior expectations. So what do folks thinks of the movie once they finally see it? Video URL: youtu.be/u_PIiNKDmmA (5:10)
    crism


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