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PA presidential race moving from ground teams to TV screens?
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PA presidential race moving from ground teams to TV screens?
Since Pennsylvania's swing-state status began to fade earlier this year, the presidential race in Pennsylvania has become pretty much a ground game, with the Obama and Romney campaigns running intensive get-out-the-vote efforts. Team Obama has replicated its unprecedented 2008 on-the-ground efforts, while the Pennsylvania Republican Party and Romney's Victory effort have "knocked on more doors than in 2004 and 2008 combined, over 1 million now," according to state RNC Victory spokesman Billy Pitman. But now, with new money flowing into Super PACs, polls showing a tightening contest in the state and Hurricane Sandy putting a (literal) damper on canvassing efforts, could the race once again come down to TV ad spending?
The pro-Gov. Romney PAC Restore Our Future seems to think so. They've rolled out a $2.1 million ad buy in Pennsylvania, including $1.2 million in the Philly market. Apparently, the PAC -- freshly funded by casino magnate Sheldon Adelson, a supporter of right-wing Israeli hard-liners -- is hoping to win some of the Jewish vote in the area. Desiree Peterkin Bell, Obama for America PA communications advisor (and, until recently, Mayor Nutter's communications director) responded in a statement: "A last-ditch effort by Mitt Romney’s special interest allies to fund dishonest attacks on President Obama won’t change the minds of Pennsylvania voters." Nonetheless, the Obama campaign is planning its own ad buy to counter the PAC's efforts.
Perhaps it will generate a new level of enthusiasm in Pennsylvania, where Terry Madonna, the Franklin & Marshall pollster and political science professor, expects that turnout won't exceed what it was four years ago. He chalks it up to, in part, the lack of "retail politics" up until now -- including a dearth of candidate visits and ad spending in Pennsylvania. While last-minute ads may hope to win undecideds, he says in this increasingly close statewide race it may be all about motivating the party faithful. "That's what this election's come down to: Intensive voter identification, and get out the vote among core voters. We're in a real turnout battle right here."
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