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Tomorrow: First step toward Market East "billboard boulevard" up for review
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Tomorrow: First step toward Market East "billboard boulevard" up for review
Remember how Councilman Frank DiCicco, before retiring, got City Council to make the Market Street East Advertising District, aka the would-be Times Square of Philadelphia, with digital billboards lining the buildings? Well, the owners of the historic Lit Brothers building (which now houses a not-so-historic Ross) want to get on board. Tomorrow, the Historical Commission votes on whether to let them put in large-format, animated, non-accessory signage. (Above, via Preservation Alliance of Greater Philadelphia, a video rendering.) The Commission's Architectural Committee has already recommended nixing the project.
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