A Philip Morris executive seeks to make a "safer" cigarette — one that will be more addictive and less harmful — so he hires a scientist named Victor DeNoble, who performs experiments to understand why molecules in the brain form addictions. But his findings aren't to the company's liking. So Victor's fired and, lo and behold, he becomes a whistleblower, telling the media, educating kids and holding cloak and dagger meetings with a bunch of sue-happy, good-ol'-boy Southern lawyers. The best part? A muckraking filmmaker (Charles Evans Jr. ) chronicles it all — making a hero out of DeNoble and a documentary that demands to be seen.
