Two minutes into the gently epic opening cut of Yeah Right (Kanine) — album number three from the local fuzz-pop lovelies formerly known as Reading Rainbow — the drums kick in, the pace ratchets up a few notches and there’s a shift from warm organ-drone and sweetly harmonized boy-girl vocals to a growling, pummeling guitar-smear evoking a certain other noise-obsessed band with a blood-related (and seasonally appropriate) moniker who, hey hey, also happened to release their third album last week! That feels like the moment, symbolically, when the band becomes Bleeding Rainbow, transforming from a vaguely cuddly neighborhood duo named for a PBS show to a sharp, aspirational four-piece with an unmitigated allegiance to the turn-of-the-’90s shoegaze-to-grunge continuum. From there on out, it’s a hearty, good-natured assault playing both sides of the noise/pop dichotomy, with Sarah Everton’s charmingly plain-Jane vocals channeling indie everywomen from Bilinda Butcher to Georgia Hubley to Frankie Rose.

Thu., Feb. 14, 9 p.m., $10, with Pet Milk and Ghost Light, Johnny Brenda’s, 1201 N. Frankford Ave., 215-739-9684, johnnybrendas.com.